Last week Infobright, Pentaho and Semphonic announced a joint initiative to help organizations derive business advantage from their detailed website data. For companies who depend on their websites to drive revenue (whether that be lead generation, ecommerce, or other activities) our goal is twofold:
As Web analytics has been around almost as long as the Web itself, you may be wondering why you need something more than you probably have today. To paraphrase from the white paper, “Everything You Know about Digital Measurement is Wrong..and How to Get it Right” , the problem is that all of the traditional Web analytics metrics are meaningless in terms of marketing and targeting. Segmentation in the digital age is more complex than with brick-and-mortar stores, and it requires both a new way of modeling the data and a new way to present it. It needs to answer not just Who? but Why?
The work that Infobright, Pentaho and Semphonic have done is a great start towards making it easy to implement a system that provides the answers your marketing teams need. To learn more, download the white paper, register for this the July 19 webinar, or try out the demo for yourself. Become an IT star to your marketing team!