Every day, I learn more and more on how our community uses Infobright to analyze their machine-generated data. Case in point, who would think out-of-home advertising (from billboards to park benches) would fit into the wheelhouse of a columnar database? JC Decaux UK, a division of the largest out-of-home Marketing firm in the world, uses Infobright to drive their business intelligence within this market. Right now, JC Decaux UK holds 25% of this market, and with Infobright powering their business intelligence, they'll have every opportunity to expand their market share.
Like many of our enterprise customers, JC Decaux started out using ICE as a proof of concept. The open-source concept appeals to many companies as a free, simple way to test the basics of our software. Since our Enterprise Edition has much more functionality, the experience only gets better for companies like JC Decaux UK.
Take a look at this video which showcases JC Decaux UK and their usage of Infobright. Thanks to JC Decaux UK IT Manager Stephan Lavollee for taking some time out to talk about his experiences. Enjoy!
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